NewsLifeMedia has shutdown MasterChef magazine as a monthly title according to The Australian this morning, switching to special themed issues when the TV show is back on.
As I have noted here previously, the magazine did not leverage the TV brand as it could have. Then, they devalued the product by widely giving it away.
This title went from a hero title to a flop after one season of sales. It should still be strong like BH&G which it rivaled when first printed but has been mishandled.
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