In the US and some Asian countries Halloween has evolved into a general retail sales season. I saw evidence of this yesterday when I an email from an overseas company with a ‘deal’ on headphones under the banner of a HALLOWEEN SALE – even though the items had nothing to do with Halloween. It noticed the email because of the headline
My first reaction was what?! – how are these headphone connected to Halloween. Then I realised that it didn’t matter. Sometimes a seasonal promotion does not have to directly connect with the season other than the time of the year. Indeed, some retailers embrace Halloween with sales like: Prices so low you’ll be scared!
So, while many Australian retailers roll their eyes at Halloween, the alternative is to embrace the opportunity … to do with it … and to explore how to use it to get attention for your shop and products. We are not doing this in my newsagencies this year but it is part of the plan for 2013.