We are embracing the arrival of Autumn in Melbourne (on some days) as an opportunity to get our Australian Women’s Weekly cookbooks out from their usual location and in front of more shoppers. We have a selection of the most popular titles placed next to the cake decorating partwork – both of which are next to our photocopier.
Just about every shopper approaching our sales counter passes this position – more than the shoppers who would get to where the cookbooks are usually located.
We try and bring a selection of these cookbooks out into front of shop locations at least four times a year.
Um last I checked it was spring…
lol Vicki, I’m in northeast Vic and I know EXACTLY what Mark is alluding to re our current weather patterns !! Roll on four seasons in one day !
Melburnians should never talk about seasons!
great up here in Nth NSW 30 degrees and not a cloud in the sky.
Neither autumn or spring – sitting by the open fire not far from sunny Sydney it is definately winter!