We are promoting the latest issue of Top Gear magazine with this display facing into our men’s magazine reading area.
This placement along with a waterfall display give the current issue plenty of support in-store. We will also give the issue a push in an impulse display next to our photocopier for the weekend – to catch guys who don’t venture beyond half-way in.
Nice display.
Would have been nice of the Top Gear crew to come up with something Ford or Holden related on the front cover to link in with this week’s Bathurst event.
Would have been able to sell to the V8 market who traditionally purchase Auto Action and Motorsport News.
Next year maybe?
You’re right Amanda from a local perspective. I have no doubt that a stronger local connection would help the title.
With the beautiful rain this morning we have sold a LOT of car mags including everything Bathurst, great weather for magazines !!