We sell the Food Network Magazine in our newsagencies of $12.50 an issue. This is the price set by the importer and or distributor. Australians can subscribe direct from the publisher for three years for $100 – or $2.77 an issue.
Here’s my question: if publishers can land copies in Australian letterboxes at $2.77 and make it work financially then why is the newsagent wholesale price $9.37? The subscription figure I have quoted has not even been converted to Australian dollars.
It seems to me that I’d make more money subscribing for the two copies I get and take the risk in terms of being able to sell.
This is a screwed up situation.