We have been supporting the latest issue of Women’s Health magazine and the free deck of fitness cards with the title by displaying the full cover on show – ensuring that shoppers can see the bonus offer with the magazine.
This is where the type of fixtures we are using work well – showing off the whole cover.
We also have a pocket of the title located with our weekly magazines. We find this works well for us, delivering impulse purchases of the title by weekly title shoppers.