We have sold more than 110 copies of the Cake Decorating partwork and are contemplating ordering more stock as we are very close to selling out. We are making the most of the opportunity by placing additional food titles next to this second location of the partwork near newspapers.
I firmly believe that we create our own success and that this starts with personal accountability. These beliefs see us use highly advertised products, like cake decorating, to sell other items. We do this by their location in store and product adjacencies. The result is a higher return from the launch issue prices at $1.99. Promote only the $1.99 item and you get a $1.99 sale. Promote it with other items appealing to the same consumer and you drive far more efficient business from the $1.99 appeal.