We have put our initial range of 2013 diaries on the wall, next to stationery. This move to the wall has been driven by the demand for floor space and as part of our process of locating key product categories in permanent and well-signposted homes in-store. The wall placement of diaries also helps us present the diary range in a more structured and co-ordinated way – in keeping with the approach taken by our corporate competitors in the diary space.
We gave up on placing diaries on tables years ago (at least until we are past the main selling seasons) and use the displays supplied by Collins Debden. We create a lane of diaries and calendars leading into the shop but when Christmas stock starts hitting the floor Marks wall display will probably be ideal.
How have sales of Diaries gone on the wall compared to previous seasons?
I have currently use tables, but this takes up a lot of space.