We have a floor display unit promoting the latest issue of Empire magazine and Zoo in the reading area of our men’s magazine area. We did this knowing that the titles targeted different shoppers. Yet we had a customer yesterday purchase both titles – from the stand! We suspect that we would not have got the sale at all had it not been for the floor display unit. Getting magazines out from their usual locations helps drive impulse purchases by browsers, especially guys who visit to pass the time of day.
This issue of Empire, by the way, is one to promote outside of usual locations. It’s a cover set to appeal to people who may not otherwise have the title on their radar.
We placed Empire at the counter on Monday morning as 60 minutes had the James Bond story on Sunday night…..worth a try.
Hi Mark,
Just wondering if you would tell me where you got that magazine stand from, we have relocated a magazine bay to make room for gifts and this would fit perfectly into the gap now left behind.
Jessie it was a floor display unit provided by ACP for a newsXpress promotion. It’s cardboard.