What a terrific Father’s Day season for card sales. Achieving 22.5% growth year on year comparing the same days in the lead up to the day in 2012 with 2011 is an excellent result.
Plenty of the growth came earlier in the season. While the last week of sales is important for Father’s Day, two and three weeks out are now strong for us. I put this down to high-profile displays and our promotion of an excellent prize for one lucky shopper.
Gift sales were up too. Magazines, too. In fact, magazine sales for the season – three weeks to the day – are up double digits. I’d say around a third of this growth is Father’s Day purchases. more publishers need to embrace the Father’s Day opportunity … people do give magazines as gifts – not just subscriptions but single copies!
Newsagents can use their software to compare the years easily. Go and see how good Father’s Day was for you this year.