I am at Sydney airport right now and am surprised at how widely the ACP $5 off a magazine deal is being promoted – the deal I wrote about last week.
Last week I saw it promoted on a lightbox display. Not it’s on screen and at counters with participating retailers promoting it too. On the way into the terminal I saw the ad several times. there is no missing it. It’s the same in Melbourne. On Saturday I saw it four times in Melbourne airport.
This $5 off deal and the ACP three magazines for $10 deal pitches ACP ahead of other publishers at these airports. The campaigns make the purchase about price. I’m not sure that is a good thing for products so defined by content. I don;t want consumers to become educated about this.
This deal has been going since June. I saw it first in Brisbane Airport, and again in Melbourne Airport in early August.
NewsLink are different from the Newsagency channel. THEY DEMAND things from suppliers, and do not accept suppliers demanding them.
It is naive to think newsagents get the same commission rates and terms.
My partner worked for NewsLink for several years in management. The terms NewsLink receive ARE better than newsagents because they have a zero tolerance attitude. It is NewsLink’s way or the supplier does not get space in NewsLink’s stores.