American greetings, the parent of John Sands cards in Australia, is promoting an iPhone app for the sending of ecard greetings.
More and more suppliers to the newsagency channel are pursuing direct to consumer routes. I’d do the same if I were them. We need to be aware and take these changes into account for our own business planning.
While this American Greetings app is not available in Australia, I am certain it or something like it will come.
Our challenge is to be building retail businesses that encourage shoppers back, often.
I think it is available . John Sands Just Wink.