This is interesting. @JonasAUS, a Twitter account for fans of a US group called the Jonas Brothers, tweeted to 27,769 fans that they wanted to see the boys on the cover of Dolly and Girlfriend. The tweet went to Dolly and Girlfriend Twitter followers, 18,886 and 25,004 followers respectively. It was also retweeted by 39 followers, getting it in front of many thousands more.
This interests me on two fronts: 1. Fans going to Twitter to request magazine content. This is fascinating. I’d love it if I were a publisher. It also shows us what great chunks of shoppers want and their passion for this. 2. The opportunity to tap into viral conversations like this as a voyeur and possible contributor to the conversation when there is something to add.
Our sales of teen and tween magazines are up thanks to our better understanding of what these shoppers look for.
I appreciate this is challenging stuff for some of us to get our heads around. It’s the world we are in now. Online is more important to our businesses than we can imagine.