When working through our food titles I came across Creative Sugar Craft. At first I thought this was an overseas title and sort of ignored it.
On my second look I noticed it was an Australian title, a good Australian title (I like cake!) – this got me to take time to think about how I could support the title.
Creative Sugar Craft is a title for these days of the amazing popularity of cupcakes and other baking. Get it in front of the right people and it will sell. While that statement – get it in front of the right people and it will sell – could be made about almost any title I think it’s more true with this one for several reasons: it’s a quality special interest title, it’s about a topic which is hot right now, it plays to our point of difference in the magazine space.
We are supporting by Creative Sugar Craft placing it at the front of the column, at eye level, with the full cover on display. We will also put it on our list of titles which we give extra attention to – at the counter and even with women’s weeklies … to increase the eyeballs that see it.
I encourage newsagents to seek this title out and give it careful attention.