We are promoting the new branding of New Idea magazine with this terrific floor unit toward the front of the newsagents, a full column display mid store and the new branding collateral supporting the title in its usual location.
We sold plenty of copies of the magazine off the stand in the photo yesterday. It is easily seen from the front of the store – we selected the location for this reason, hoping to tap into recognition of the TVC.
I love the stand provided by Pacific Magazines. It’s innovative, easy to setup and easy to relocate. Yes, I know not everyone got one. I’d note, again, that the stand is just part of how we are promoting the new brand.