I was asked by a new newsagent last week for advice on how to use the ACP basket builder stand and took this photo of how we were using it in one of my newsagencies.
I figured I’d post it here and run through how we use the stand.
The photo shows our traditional use. It’s from last week. This is how we allocate space when we are not featuring a title or a category. On those times, the title or category own the stand.
In the photo you can see we have AWW and the puzzle book next to each other. We are using Good Health and the Pregnancy title as the beacon titles. They are working, pregnancy one especially. The placement of the two Shop titles next to each other is deliberate.
The last four pockets can be anything as they are the least shopped no matter what we put in there. That said, we make conscious choices on what we put in them – we do this by placing tiles next to each other that are more likely to work well together.
Taking care about what you put in a stand like this can generate extra sales and that’s what we all want eh?
I urge newsagents to check all magazine supplier stands and ensure that they are promoting titles from the supplier of the stand in the stand.
This stand from ACP and all magazine publisher stands are about making money for us. If they don’t then what’s the point! It’s up to us how successful the stands are – by what we put in them and where we locate them.
We take this very seriously.