We are promoting the latest issue of Melbourne Home Design & Living with a placement of the magazine above its placement in the magazine aisle. It’s the only title we are promoting this way – making it noticeable to everyone entering the aisle.
This title sells well for us. We will highlight it in a couple of locations over the next few weeks.
I’d note that the placement also draws attention to home and living titles in the magazine aisle – it’s a different approach to beacon branding.