Newsagents could leverage the collapse of Wooldridges educational products supplier to grab a larger share of the educational suppliers market.
While there is no doubt that online competition played a role in the Wooldridges collapse, newsagents can play the local support card more effectively than a business hundreds if not thousands of miles away from the school community. They can better connect with school communities, offer more effective local delivery and more acutely tune their services to specific local needs.
The challenge is to make the local connection more valuable than mere dollars.
Newsagents should research what Wooldridges may have been doing in their area and develop a plan to leverage the opportunity to their advantage. Check out the Wooldridges website.
And without realizing it you become an EXPERT. Which I dont have to tell you is beneficial to your business.
I was actually on their site last week doing a price comparison. Their prices were quite high on a lot of stuff. I’ll be approaching our local private school, who used Wooldridges, to offer to do their booklists and teacher stationery.