We have sold close to $1,500 worth of products from our school holiday funky gifts range. While some items were purchases alone, most were part of a basket with other items, driving sales efficiency in a nice way.
We obsess about data, not only what’s selling and what’s not selling but how products interact – what is purchase with what and when.
Anytime we bring in new items we measure performance until we see a pattern we can trust and rely on in our business planning.