We are promoting the latest issue of Better Homes and Gardens magazine with a column display facing shoppers as they enter the business. The display is not cluttered not is there much nearby competing for eyeballs.
This display is in addition to prominent placement in the usual location for the title and an over the weekend placement between our two top selling newspapers.
This promotional activity is usual for us in the first and second week of the on sale. Usual because it works a treat … driving excellent results.