We have been promoting the latest issue of Home Beautiful magazine with this aisle end display. This is a title which floats under the radar somewhat yet continues to deliver valuable sales, especially when we give it a shot in the spotlight like with this display.
After a week, the aisle-end display is down and the title is a featured title in with home and living titles. Home and living is a serious growth category for us – double digit growth over the Apr-Jun quarter last year. We track this data obsessively as it guide display decisions.