I love the Nexus program from Pacific Magazines because of the tools it offers for promoting the business externally. Like the email tools. In a minute or two we can create a professional looking email promoting any products and send this on its way to our own database of customers.
While it is the practical, ready to use, business building tools in Nexus which help the most, there are excellent reporting and benchmarking tools newsagents interested in performance and ranking love – they facilitate growth.
I like how the program is evolving. For example, Pacific has just launched a promotion which will help newsagents to build their email marketing database. A lucky customer can win up to $250 for signing up to participate. There are six such prizes on offer. We are promoting this promotion on the column at the front of the newsagency, facing into the shopping mall.
We want to help our customers with cash as well as build our email database so that we can reach more people with our email campaigns.
We are also offering sign up across the counter to every customer.
Newsagents respect publishers who invest in their channel. The Nexus program is a good example of this. Newsagent get to add their own value through engagement – like promoting this email sign-up campaign.
is nexus an eastern states program? I have not been made aware of it so dont know what you are talking about. Pls tell us more>
When posting out our last home delivery account two weeks ago, we included a flyer offering customers the option of receiving their future accounts by e-mail. We thought we would receive 5 – 10 requests, but have so far received 80 which will hopefully build up to 100 over the next week. The learning for us is understanding how many customers now want the email method of communication. As well as email addresses we have also obtained Mobile numbers. Whilst only a small start we now have the means to contact locals on specials and other opportunities. Our revised target is now 1,000 which will be obtained through other parts of the business.
Wouls appear to be the way to go.
Wally – Some background info on Nexus.
http://www.newsagencyblog.com.au/2012/02/24/pacific-magazines-launches-newsagent-premium-partnership-program/
Pacific are leaders in communication – They also have had their website signup for a email for whats happenning “next week” for a good few years now . Some Publishers have been slow to adopt this, I am starting to see some useful info from Network now. Newspaper publishers in my view are terrible regarding communication,, trawling via websites to get info.Craigs post sums it up people can connect via email to receive accounts and promote one’s own business & more to his customers.