I was at the Run Melbourne event on the weekend (observing, not running!) and heard one of the commentators spruiking the free copy of The Age for every runner. She went on: remember to get The Age from your newsagent (PAUSE) go to Coles for The Age – probably when she remembered that Coles was a sponsor.
Whereas a chain like Coles can buy positioning, our channel cannot. This fails us. We risk being forgotten not only for newspapers but other traffic-important products we sell.