Sales of magazines with Justin Bieber on the cover are not what they once were so I did some research. It seems that his latest music release is not selling all that well.
While we are promoting several current Bieber themed titles and sales are okay, we are always watching for a hot trend fades – so we can limit our exposure in terms of inventory, space and time.
Maybe Justin’s time in the spotlight is coming to an end. Maybe music sales aren’t the indicator of popularity they used to be. All we can go is our own magazine sales.
PS. I have started a new category for the blog – Trends – I’ll use this when writing about a trend … to make finding these items easier.
Just like every other decade. one pop star/group wanes in popularity while another (One Direction) takes it spot relatively quickly…
When the Biebs tours Aus next year, there will likely be an upsurge of interest again. At least, temporarily.
Justin who?
We’ve sold 20% of the latest Bieber Mag and I don’t expect it to go anywhere near a sell out. One Direction is still extremely strong and no doubt has all of the attention at the moment. Later in the year the two may co-exist for the Christmas lead up. After that ??
I think it’s something for us to watch so we’re not caught out.
If P!NK does a sizeable tour here by years end i’d be surprised if it didn’t overshadow 1D and reflect in sales.
Both 1D and Bieber are slowing here.