Bindi Irwin has been getting some positive media attention this past week so we have sought to leverage this with better placement of the latest issue of CRIKEY! magazine which features Bindi on the cover.
While not a massive seller for us, the title plays to a valuable demographic – especially on weekends when we notice that parents shopping like to pick up something of value.
We have CRIKEY! between our kids and teen girl magazines.
It’s titles like this which help reinforce our point of difference when it comes to magazine range. For the medium term it is important that newsagents focus on these titles as much as the major sellers as these titles generate considerable traffic for us.