With the TV campaign launching the Agatha Christie The Complete Collection partwork in full swing we have the title in front of shoppers at the counter as well as another location in0-store. Now is the time to make the move to grab the incremental business … on the back of a considerable TV spend. As I see it we have a couple of weeks to make the maximum return from the launch of a part series so it’s worth investing prime space to achieve this.
Newsagents are the only retailers tagged in the TVC.
In regards to the Marvel partwork (which I believe is released today from what I’ve seen) my newsagent has been very forthcoming setting aside the first issue for me today. If they are going to be able to secure an issue every fortnight then that will be great.
Thanks for the supplier, we already sell half of them