The Great Ocean Road cover story is a perfect reason for supporting the latest issue of Australian Traveller magazine, especially in Victorian newsagencies. That’s what we are doing. We have the title in prime position with travel titles and in a full cover display with our women’s weeklies titles.
As I regularly note – women make more travel decisions than men so promoting this terrific Australian title with weekly titles makes commercial sense.
I urge newsagents to check out where they have Australian Traveller right now. Make sure the full cover is on display as this is what sells this title. Consider co-locating Australian Traveller with weeklies. be sure to count how many copies you place here so you can see if this second location works.
I am confident that newsagents can do better with magazines – achieve more sales – by more effectively engaging with the category, especially special interest titles such as Australian Traveller.