We are promoting the updated re-issue of Woman’s Day and the special issue of Who magazine with this placement at the counter. It’s working a treat and have ordered extra stock as a result. One reason for success is that our counter is not that clutters – there are not other products at the counter nearby pulling foci from the title.
Sometimes a simple reminder to shoppers of the special issue is all it takes to get them to add the title to their basket.
In the usual location for Woman’s Day we have both issues on sale as requested by ACP.
Who is the title people want here. It is fresher.