One of the things I notices in the US last week was that independent retailers hosted plenty of events in-store – often one a month, sometimes more. These events ranged from small product launches (drinks after close) through to full on training events – like learning a hobby form a master … a bobby related to the business.
So, my question for retail newsagents is what events could you run in your shop to drive traffic?
The keys to me seem to be:
- Create an in-store events calendar and stick to it.
- Promote your events calendar in-store and externally.
- Make the events genuinely appealing and valuable.
- Fill a need.
- Don’t go too big – the event needs to match your business scale and focus.
- Show off your point of difference, your USP.
- Have fun.
Sunday Marketing Tip #678: Spend some time with your family, relax, smell the roses. You’ll feel better and this will help prevent burnout.
I’m aiming to become an ex newsgent too.
Golf, long walks, read many books , no routine. time to spend together,
sit with a cuppa and watch the birds. We deserve probation after severing an 11 year sentance. No plans to travel because that just sounds like more hard work.