We are loving the sales we are achieving with the Official Guide to the Tour de France 2012. It is selling exceptionally well, especially from high traffic front of store locations. I like that we have been able to get extra stock to help us see this title reach its full potential.
In each of my stores we have the magazine either at the counter or at the front of the business facing into the shopping mall. Yes, we have stock with sports titles but it’s at the front where this title really works.
It’s terrific seeing people come in for a card, some other magazine or a newspaper and add this guide to their basket – nice margin dollars.
I agree – one of the only items that I have
been able to get extras for and they are
selling well off the front counter near the
Lotto (men at weekends mostly)
We were not supplied this title until July last year and sales suffered as a result. This year we have already ordered extras.