News Corp. to split into two companies?

A report from The Wall Street Journal today that News Corp. was considering splitting into two companies – entertainment and publishing could be more of a reason to delay announcing plans for their distribution model changes that the Fairfax announcement last week. If the split did occur then it would be a whole different company – the Australian newspapers could be in Australian ownership again.

Twitter has gone into meltdown on the news.

While a split would make sense given the quite different needs today of both businesses, Rupert Murdoch has often talked about the value of an integrated multi-platform media organisation.