Walking into an Office Depot store the other day here in the US I noticed this display facing the entrance … promotion the inventory items they have on clearance. The items are on the table and the board to the right lists each as well as how many they have left if they are running low. I like this display. It gives a sense of a deal. I expect it would help add these clearance items to shopping baskets – and that’s what you want, to clear out the clearance items.
While Office Depot was not the best stationery outlet I have seen this trip, there were some elements, like this clearance display, which I liked and have learnt from.
The board showing stock left is a great idea and would create a sense of urgency in the purchaser.For the duration of the sale I would consider re-ordering dearer items if there were any profit to be made and customers paid up front. A better buy price may even be possible if the wholesaler was also struggling with a given item.
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