The latest issue of MasterChef magazine is out with an appetising cover yet little to connect the magazine with the TV show. I can’t help but feel that this is a missed opportunity. With more than one million people watching the TV show why not leverage that audience into magazine buyers. It feels to me like there is a disconnect between MasterChef on TV and MasterChef the magazine. This means lost sales for us.
We are promoting the magazine by giving it prime positioning with food titles and tile at high traffic points: newspapers (still) and the counter. Our job would be easier in TV show fans were compelled to buy the magazine.