News Corp. is shutting down the print edition of SmartMoney magazine which has a circulation of 800,000 copies. With ad sales dropping dramatically and a strong digital alternative to engage wit readers, the masthead had clearly reached a place where the economics worked for a shutdown. PaidContent has the story.
While this move is not uncommon in newspaper and magazine circles in the US, I wanted to share it here to illustrate that publishers are looking at the sweet spot when online traffic is at a point that a digital-only model works for a masthead even though it may have strong paid circulation.