In a welcome and smart move, ACP provided newsagents with a template for flyers promoting the launch of The Block magazine on June 25. I love this especially since I can include my details on the flyer to remind shoppers to come back to my store to pick up the title on the 25th.
It is small moves like this that are vital to newsagents. I doubt that any other magazine outlets will have received the artwork for the flyers.
The Block magazine was a runaway success for us last year. We sold more than double our initial allocation. Our goal is to chase 20% growth on last year. We find that setting sales targets is helpful in that it guides us to develop tactics in pursuit of achieving the target. While 20% year on year growth may be optimistic, we have a plan.
The pre release information provided by ACP, in addition to the flyers, has been excellent – helping newsagents to be ready and fully informed for the opportunity. This is vital to the success of one-shot titles like The Block.