ACP Magazines is using corporate stable mate Ticketek to promote subscriptions of TopGear magazine. The 53% discount for is sure to entice some to switch from over the counter to subscriptions.
Mark, this could be more a desperation move on ACP’s part to shift a title. When Top Gear first came out it was a reasonable title to sell but now most people have moved on and we now only carry a fraction of what we carried on launch.
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Paul
It’s not just the magazine. The TV show dropped ratings too and has been moved to a later time slot by nine. I think the shows popularity has started to deminish which has flowed on to the magazine sales
I accept subs as necessary for publishers. However, I don’t like campaigns that make us look expensive.
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mary
Living Social today are offering M2 for $19..Now thats a bargain might get a couple and sell them in store cheaper than I can get through the distributor.
Mark, this could be more a desperation move on ACP’s part to shift a title. When Top Gear first came out it was a reasonable title to sell but now most people have moved on and we now only carry a fraction of what we carried on launch.
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It’s not just the magazine. The TV show dropped ratings too and has been moved to a later time slot by nine. I think the shows popularity has started to deminish which has flowed on to the magazine sales
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The very reason i now have 900 pockets not 1450
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I accept subs as necessary for publishers. However, I don’t like campaigns that make us look expensive.
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Living Social today are offering M2 for $19..Now thats a bargain might get a couple and sell them in store cheaper than I can get through the distributor.
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Thanks Mary. I just noticed this too. Put up a separate most. What are they thinking?
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On the way back will not carry
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