We are promoting the latest issue of Weight Watchers magazine with this behind the counter promotion, placement with our weekly magazines as well as prime placement in with our health titles.
The new look magazine looks terrific and the activity around the launch is a good reason for newsagents to promote the title differently to usual, to give it extra attention.
we have found that placement of Weight Watchers with weeklies works a treat. we pocket count and therefore know what sells in this position with the weeklies.