Check out the display created by our team at one of my newsagencies supporting the latest issue of marie claire magazine.
Themed to tap into coverage of the marie claire marriage equality campaign, I love the use of rainbow colours running to the floor.
The display also gives coverage to the free Napoleon Perdis lip gloss which comes with this issue of the magazine.
Placed at the front of the newsagency and facing into the shopping mall, the display has been situated to drive the most attention from shoppers in the centre. I stood and watched as shoppers noticed the display and approached it. This is what a good front of store display is about, getting shoppers to notice, stop and engage with the product.