Several Queensland newsagents I have spoken with recently have raved about the thousands of dollars in sales of State of Origin merchandise. While origin themed circulation product sells, it is the t-shirts, caps and other supporter products which have been flying off the shelves. Sales have been between $4,000 and $8,000 in the newsagencies I have spoken with. In each case sales are up on last year.
Most sales are to existing customers who visit to purchase something else – making for a valuable basket extension.
The success with origin products reinforces my view that people have money for purchases which matter to them. Our challenge is retailers is to ensure that we keep putting such product before existing shoppers while also actively promoting outside our businesses to draw new traffic.
I’ve been getting a lot of requests for this sort of product as well as regular NRL merchandise. Does anyone wish to share a preffered supplier with me?
QLD supplier – EAB, Fortitude Valley, 0412 298 124
Thanks Shelley.