We are giving the latest issue of Empire magazine the star treatment with placement in the high-profile single title display unit we have in our men’s magazine section. The cover story on the next Batman instalment is sure to drive shopper interest – hence our high profile off-location placement.
We also have Empire in front-pocket full cover display in its usual location.
This stand is working well. It is placed so that guys in this area can see it as well as ladies walking down our women’s aisle.