As part of an off-location campaign we, we setup a placement of a selection of home related magazine titles at the counter on the weekend to drive impulse purchases. By off-location, I mean that this is the second location, away from the usual location, for each title.
I selected the titles to reflect the broad range of magazines we offer in this segment of our magazine department.
Our recent placement of comfort food titles worked in this same counter location.
Our plan is to leave this display here for a week.