As the photo shows, the Blooming Expressions product from Hallmark has worked well for us. Key to the success, in my view, has been the floor unit provided by Hallmark. This helped explain the product while at the same time providing a professional visual pitch for the product.
How we merchandise items is often the difference between success and failure for products we carry. A professional plug and play floor display unit, like this unit for Blooming Expressions from Hallmark, eliminates the risk of us getting it wrong or not presenting the product in the best possible light.
Suppliers spend considerable sums testing products before they are launched. These tests are often done with professionally merchandised displays. Display units which enable everyday newsagents to represent a product as well as was done in trial help newsagents and suppliers achieve the results seen in the trial.
We have a used several floor display units in store already this year and each has worked a treat. I put this down to them offering a professional display, clear branding and making the product on offer easy to understand.
Had a customer yesterday wanting to buy the big display flower……..i was tempted….LOL!!!
I would have sold it if only a little stock is left. For the right price anything in store is available for sale.
Have to agree that this display really worked well.
I was initially hesitant to try these as we are only a small town, and you had to buy the whole display. Oh, and I think they are horribly tacky 😉
But, after ensuring I could return what hasn’t sold by July, we went ahead and did it.
Think we’ve only got eight flowers left, which proves that the product and display worked well. (and my customers have deplorable taste … LOL)
I too think they are deplorable. It is great to hear that some stores are selling them, I for one have not sold many despite great displays and demonstrations. Jingle the singing dog got the same teatment and we sold heaps of them.