We are into another ink sale which is being promoted to 15,000 homes around the shopping centre with a catalogue and sure enough we are seeing a nice traffic boost as a result. We are promoting: best deals in the area for ink, brands you can trust and wonderful customer service .
Ink accounts for 40% of our stationery sales and I see this increasing.
It surprises me that there are still newsagents who are not into ink. Lost opportunities.
Hi Mark, I am really want to get into ink for our newsagency, but as a individual newsagency how to make the first step? Could you please give me some suggestion?
James I do it through newsXpress – brand name products at highly competitive prices based by professional marketing – catalogues and flyers – and supported in-store with professional price tickets as well as range advice.
I know of newsagents who have done it alone – it starts with checking out the competition for range and price and getting an account with a supplier.