Pacific Magazines is running a strong campaign from today to promote Who and the exclusive Jessica Simpson baby photos. We are making the most of the opportunity with ideal placement with the weeklies as well as placement at the counter as the feature title. We chose the counter as it gets more traffic than newspapers in our store.
We got a heads up about the special issue and ordered more stock so we can reach our full potential with this.
Pacific are getting behind this issue with a bunch of activity including a text message campaign promoting newsagents.
It is good when we get a heads up about promotional activity driving sales to our stores – it means proactive newsagents can respond.