We have been promoting the latest issue of Better Homes and Gardens magazine in several locations in the newsagency including this pillar-based display.
There is no doubt that Better Homes and Gardens responds very well to promotional attention. Tactical placement at the counter or with newspapers works especially well for us over the weekends as I often note here. (I keep mentioning this as some newsagents are surprised when I tell them face to face.)
While this issue is less than a week on-sale, results are already excellent for us thanks to the extra work being put in by the team to make the most of the opportunity.
We will leave this pillar-based display up for another week even though we will be challenged for space given the promotions coming out this week.