Newsagents with plenty of young teen and tween girls in their community should treat the latest issue of Total Girl magazine different to usual. The One Direction cover is certain to drive sales. I saw this first hand yesterday when a young girl got her parents to pay for the bagged magazine on the strength of the One Direction cover shot. She was only in the shop so mum could buy a birthday card for a party they were going to later in the day.
I’m expecting we will sell out of Total Girl. That’s the plan. We are chasing this by making sure the title is well placed with other One Direction titles which continue to sell well.