It is now almost seven weeks since the first One Direction one shot appeared on our shelves and sales relating to the boy band continue to be good enough to warrant prime position for One Direction products we have.
We have become known as the One Direction go to retailer in our region. This has been helped by our promotion that we will have the 2013 One Direction calendar in-store a month ahead of any other retailer nearby.
Right now while we have three one-shot titles in store it’s the Girlfriend One Direction Aussie Tour one-shot that is selling well. I put this down to excellent social media coverage by Pacific and by fans.
The new traffic being generated by One Direction interest is playing out across the business with parents who accompany their kids looking at other products we sell and the kids themselves occasionally purchasing other items.