We are promoting Madison magazine and the free umbrella which comes with the title with this high-profile aisle end display.
The umbrella is clearly the eye-catching feature thanks to the bright colour and that the team has opened it above the display … leading to the usual superstitions.
The umbrella is a good gift at an ideal time – certainly here in Melbourne. It’s already driving good sales for the title.
Are you or your customers superstitious?
I have to admit I knew there was a superstition regarding umbrellas, but could not recall what is was.
I actually wondered if it was that
opening up an umbrella inside brought on rain, but then I thought that for most of the last ten years I would have known about that one lol !
So I googled, and for those interested :
quote –
It isn’t always bad luck to open an umbrella inside. According to some, it’s only considered bad if any of the following apply:
-The umbrella was a gift.
-The umbrella is black.
-The umbrella has never been used outdoors.
-There is a sick person in the house.
Other bad luck umbrella superstitions:
-Never give an umbrella as a gift.
-Never pick up an umbrella you dropped (ask someone to do it for you).
-Never place your umbrella on a table or a bed.
-If a single woman drops her umbrella, she’ll never marry.
jsut a bit of trivia for all !!