We are promoting four magazine titles from Pacific Magazines at the front of the newsagency facing shoppers as they enter the business – in a sturdy yet easy to move floor display unit from Pacific.
This promotion is part of the WIN A CAR promotion currently running with Pacific. It’s been a tremendously successful promotion … you can see the results in the sales data comparing similar titles. If shoppers are to purchase one title and perceive little difference between them, the one with the compelling competition opportunity gets the sale.