We have been promoting the GoodFood Comfort Food title next to Good Food itself in with our food titles. We have these two at the front of the section so the covers are on full show at eye level – this is important.
While the photo show’s the latest Australian Good Food, we had the Comfort Food title next to the previous issue until yesterday. That said, the latest issue of Australian Good Food fits well next to the comfort food title given both covers show off comfort food.
Comfort Food has sold so well that we have ordered more stock, more than our initial allocation from ACP. This is great news! While magazine sales are challenged, smart newsagents can find sales growth opportunities by understanding the titles in-store and leveraging these in clever ways.
Now is the time for comfort food titles and covers. As we receive more comfort food titles we will give them their own space within food.